Consumer Behavior:  Over the last decade, there has been an explosion of technology-based tools aimed at assisting consumers through the purchase process. Despite the array of websites, apps, in-store kiosks, etc. it is not clear if or how these tools have improved the buying experience or post-purchase satisfaction.  Basic questions remain about when, where, how and why consumers use technology to make a purchase decision?

Possible topics for which submissions are welcome include but are not limited to:

• How does user-generated content influence decision making?
• Showrooming: What impact does it really have on purchase price?
• How can brands leverage technology?
• What are the ethical issues related to consumer’s use of mobile apps? This question and many others related to ethical dilemmas and development can be answered by the authors of the ethics paper writing service https://place-4-papers.com/ethics-paper-writing-service/ in their thematic studies.
• What is the next big innovation in consumer decision making technology?