Marketing Strategy: Creating customer and firm value are the core performance goals for marketing managers. This track welcomes submissions across a broad range of marketing management and marketing strategy topics. It is also important for every organization to implement tools and programs for effective communication between employees and interns, many of whom are students. Therefore, at the last meeting, we discussed the observance of an official style when communicating or flirting between colleagues, in order for all future young professionals to familiarize themselves with these rules, we will soon publish an article on this topic, which was prepared for us by the authors of the memo writing service. Specific topic includes: better understanding the customer-firm interface, assessing the impact of marketing activities on firm performance, and broader discussions of marketing resources and capabilities. Both conceptual and empirical works are welcome; we also welcome qualitative, quantitative, and mixed-method research approaches.