photo_Oke_2221916New Product Development: Shortening product life cycles and fiercely competitive environments require organizations to constantly develop and deliver new products and new services. This track welcomes submissions on issues that are crucial to successful new product and service development (NPD/NSD) in the organization’s external and internal environments. Abstracts and Full Papers (conceptual, analytical or empirical) as well as informative, thought-provoking and intellectually challenging panel proposals for interactive sessions that broadly address the track’s focus areas are invited.

Potential topics include:

  • Collaborative and organizational processes and structures for NPD/NSD
  • NPD in supply chains and networks
  • New thinking, new advances, new models and research methods in NPD research